Creative Strategy
NIKE: GIANT JOYRIDE BEAD
THE ASK: BRING the new shoe technology (the beads) to life in an engaging and unexpected way for the reluctant runner.
The Result: A giant Bead placed in high visible areas across the city of LA. that acted as a trigger to unlock an AR experience.
KONA BREWING: SUSTAINABLE INNOVATION
The Ask: To stand out on social and bring Kona’s SUSTAINABILITY efforts to life for fans on Social
THE RESULT: Kona Brewing gets the malt for their beer in woven poly bags that usually end up in the trash. There was opportunity to UPCYCLE these BAGS INTO FUNCTIONAL LONGBOARD surf BAGS.
Partnering with the Portland Garment Factory, a limited run was made and given out to INFLUENCERS and Kona community via social channels.
NIKE: CHOOSE GO LA
The Ask: Create a race ANNOUNCEMENT for the CHOOSE GO 10k that prompts the local community to Register.
The Result: CONCEPTUALIZED A glass truck circulating the 405 during high traffic times, containing Kevin Hart and a treadmill. Connected with Angelino’s during most congested time in LA prompting them to CHOOSE GO and register for the Choose Go 10k race in LA.
All content lived on @nike, @nikela and @kevinhart4real along with a few media partners.
NIKE: ROCKET PACK
THE ASK: Kick off Charlie Rocket’s training journey with a seeding kit containing the new Pegasus Turbo. It must contain the shoes + and Typewriter.
The Result: a personalized space pack that resembled an ASTRONAUTS SURVIVAL kit. created from authentic Nasa Materials, the kit contained a pair of Peg Turbo’s, a Training Journal, a type writer, and a personalized note FROM THE NIKE RUNNING TEAM.
NIKE: FINISH TIME DELIVERY
THE ASK: Provide runners with an event take away.
The Result: instead of delivering finishing times the traditional way, Created a spectacle by delivering athlete portraits and finishing times via MMS. ATHLETES’ had their PORTRAITS taken upon arrival and received their finishing image within 30 minutes of crossing the finish line.
Image was cropped to fit Instagram feed so athletes could share their breakthrough times with their social circle.
NIKE: OOH TIME SQUARE
The ASK: Create an OOH spot to live in TIMES SQUARE.
THE RESULT: riding off the NYC MArAtHon energy, created an OOH ad + Tee Shirt that celebrated Shelan'e’s big win while recognizing the fastest shoe that helped her get there.
Content lived in Times Square, Nike Social Platforms and printed tee’s across North America.
NIKE: VAPORMAX IN SPACE
The Ask: There wasn’t one
The result: To celebrate airmax day and to kick off the launch of Nike’s lightest air max to date, we sent a vampormax to space.
